
Battle of the Bands
Social Media Campaign for a music competition.
Role - Director / Editor
A collaborative project with The Hobbit Pub Southampton, we followed their 'Battle of the Bands' music competition that ran for five weeks. Our objective was to create a new form of content for The Hobbit to branch out from their previously photo-based content strategy. We wanted to provide new video and photo content to showcase the venue and performances.
Following the five weeks was a trio of us, with myself as the lead editor and production manager of the project. The continuous nature of the competition meant our content strategy plans had to be tight and focused to run smoothly. In addition to the highlight videos, we also created teaser announcements and photos for the client to use if they wanted to.
For the finale of the competition I also Produced, Wrote, Directed, and Edited a short drama advert for The Hobbit to release to tease the finale. This drama was the most challenging logistically with actors, a rapidly approaching deadline, and a quality to uphold for the rest of the campaign. Leading the drama, I am proud of the product despite the challenges facing it.
Overall, as the leader of the campaign, I am proud of the campaign we produced, with The Hobbit praising it as well and even resulting in future job opportunities from them for their Summer festivals. A great showcase of my video producing, filming and editing skills.
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